Privacy Policy for Happy Endings Rescue
DATA PRIVACY STATEMENT
For the purposes of the General Data Protection Regulation (“GDPR”) and UK data protection laws, the Data Controller is HAPPY ENDINGS RESCUE Charity Number 1140628 (the “Charity”) of Well Lane, Faversham, Kent ME13 0SD.
About this document
This privacy statement sets out the way we process your personal data and we have created this privacy statement to make sure you are aware of how we use your data as a supporter of the charity and/or someone who adopts one of our animals.
How we collect your information
We may collect your personal data in a few limited ways, namely: when you fill in an application to adopt an animal, when you make enquiries on our website, when make a donation, or when you interact with us (for example, when you contact us to seek advice or information).
The types of information we collect
We may collect the following types of personal data about you:
•Your personal details (such as your name and address),
•contact and communications information, including your contact details (including email address(es), telephone numbers and postal address(es) and records of communications and interactions we have had with you);
•Information from research, surveys and marketing activities; and
•Financial information, including Direct Debit details
How we use personal data
Personal data you provide to us will be used for the purposes applicable out at the time of collection and, where relevant, in accordance with any preferences you express. These purposes will be:
•In connection with any Adoption Agreement or any other agreement or arrangement between you and us;
•In contacting you with bulletins, newsletters, requests for donations, information about activities that we think may be of interest to you and in general maintaining contact with you as a supporter of the Charity;
*Research and statistical analysis relating to support for the Charity and Adoption Agreements;
•where this is necessary for our legitimate interests which include furthering the objectives of the Charity (for example seeking donations and monitoring the welfare of animals) and in order to comply with our legal obligations, and/or where we have your consent, as applicable.
We may also process your personal data without your knowledge or consent, in accordance with this statement, where we are legally required or permitted to do so.
Your marketing preferences
We will always respect your wishes in respect of what type of communications you want to receive from us and how you want to receive them. There are some communications, however, that we need to send you regardless of your marketing preferences in order for us to fulfil any contractual obligations to you. Examples of these essential service communications are:
•Records of transactions, such as payment receipts or Direct Debit confirmations (as applicable).
•Communications relating to the operation of Adoption Agreements.
You are in control of how we communicate with you.
You can update your choices and/or your contact details by contacting us at:
Telephone: 01795 530371
Email: Info@happyendingsrescue.org
Post: Hillside, Well Lane, Faversham, Kent, ME13 0SD
Sharing your information with others
We do not sell your personal data or share it with other organisations to use other than as set out below.
Personal data collected and processed by us may be shared with the following third parties, where necessary:
•Our employees and volunteers, where necessary to administer the relationship between us or where we have another legitimate interest in doing so.
•Our legal and financial and accountancy advisers.
•Governmental and regulatory bodies where required by law.
How long your information is kept
We keep your personal data only for as long as necessary for each purpose for which we use it. When deciding how long to retain data we will consider the requirements of our organization and the services we provide, our statutory and legal obligations, the purposes for which we collected the data and the type of data, the lawful grounds on which we based our processing, the amount and categories of personal data, and whether the purpose of the processing could be fulfilled by other means.
Your rights
Under certain circumstances, by law you have the right to:
•Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
•Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
•Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
•Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
•Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it. You can also withdraw your consent, where this is the basis for our processing your data (without affecting the lawfulness of our previous processing based on consent).
•Request the transfer of your personal data to another party.
•You may exercise these rights by contacting the Data Controller. We will provide the information you require or take such action as you require within 14 days of receiving your request, unless we are entitled to refuse your request, in which case we will tell you.
Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply.
Contact and complaints
If you have any queries about this privacy statement or how we process your personal data, or if you wish to exercise any of your legal rights, you may contact the Data Controller:
•by email: info@happyendingsrescue.org;
•by telephone: 01795 530371
•or by post: Hillside, Well Lane, Faversham, Kent, ME13 0SD.
If you are not satisfied with how we are processing your personal data, you can make a complaint to the Information Commissioner. You can find out more about your rights under applicable data protection laws from the Information Commissioner’s Office website: www.ico.org.uk.
Our Website Privacy Policy
Our website address is: www.happyendingsrecue.org
We will update our website from time to time with new functions, features and information which may mean we will update our privacy policy to support these amendments and let you know accordingly, so we recommend that if you want to know what changes may affect you, please do take a look at our Privacy Policy on a regular basis.
We take our responsibility of keeping all data safe and protected very seriously and any changes implemented will be to improve our website viewing experience, to help us improve our business, better market our products and services to reach our potential customers but not to compromise the security of data gathered.
In simple terms this is what happens when you engage online and terms you may need to better understand.
Your visit to our website is confirmation that you are happy with our collection of your data.
What is a Cookie?
Cookies are usually small text files, given ID tags that are stored on your computer’s browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customization functions. The website stores a corresponding file (with same ID tag) to the one they set in your browser and in this file, they can track and keep information on your movements within the site and any information you may have voluntarily given while visiting the website, such as email address.
Cookies usually don’t contain much information except for the URL (website address) of the website that created the cookie, the duration of the cookie’s abilities and effects, and a random number. Due to the little amount of information a cookie contains, it usually cannot be used to reveal your identity or personally identifying information.
There are two types of cookies: session cookies and persistent cookies. Session cookies are created temporarily in your browser’s subfolder while you are visiting a website. Once you leave the site, the session cookie is deleted. On the other hand, persistent cookie files remain in your browser’s subfolder and are activated again once you visit the website that created that particular cookie. A persistent cookie remains in the browser’s subfolder for the duration period set within the cookie’s file.
What is an IP address?
An IP address provides an identity to a networked device. Similar to a home or business address supplying that specific physical location with an identifiable address, devices on a network are differentiated from one another through IP addresses. This is how you are identified when you visit a website.
What personal data do we collect?
Media
Social media engagement with us will mean you are sharing information about yourself, to include; your comments, images, location and you may be tracked as part of our website traffic analytics. We sometimes use pixels (pieces of coding) to further track traffic from our social media sites, this is especially relevant if we decide to run a advert or targeted campaign and want to understand who it appealed to and engaged with us. This may provide information that is of interest to us in a generic way, for example; did you view on a mobile or desktop, what area do you reside in and how did you engage with us. We won’t know anything more than that and all this information just becomes a range of numbers gathered for marketing purposes, nothing more.
On-line contact form
When people email us using the website email form or our email address, this in turn allows us to communicate directly with you. The email form will ask for your email address, telephone number and full name for purposes of processing the communication. All these details will remain on our computer as part of our dialogue with you.
If at any time you wish us to remove your details from our email server, please let us know and we will remove it immediately. We never share email addresses.
Shared links
From time to time we may share links to our website and social media accounts, these links will be tracked by us and from the original source, and you need to be aware that if you open a link your action is being monitored.
Analytics
Success of websites and social media is determined by the volume of traffic, the clicks and the calls to action. Google analytics and Facebook Pixels offer these options, and we may use these tracking codes on our website.
Most websites host some coding that helps them monitor their website traffic and the information gathered can tell what pages on the website were most visited and for how long. This therefore means when you are on a website your movements may be tracked. Your visit does become part of website traffic history and fundamentally helps build a picture of website habits, viewing trends which ultimately can help improve marketing, support targeted adverts, encourage a review of hosted information and provide ways of how to improve website stats.
What you need to know is we never share this data; the data is for our use and to help us be even better and improve our services.
Donors, sponsors and supporters
Donors, sponsors and supporters will all be contacted via information provided to us. We will only contact you to discuss our charity, your sponsorship and any events or animals we feel may be of interest. We do not share your personal data and take your security and ours very seriously.